What Must an Entrepreneur Assume When Starting a Business?

What Must an Entrepreneur Assume When Starting a Business?

Hey there, future business mogul! Thinking of diving into the wild world of entrepreneurship? Well, buckle up! It's a thrilling ride, but there are a few things you should assume right off the bat to keep your expectations in check and your sanity intact. Here’s the lowdown:

#1 - Assume That You Are Going to Have Failures

Let’s be real—failure is part of the game. A big part. Not every idea will be a home run, and that's perfectly okay! Think of failures as the ultimate teachers. Picture this: You’ve just spent months developing what you thought was the next big thing, only to launch it and hear crickets. Ouch. But instead of throwing in the towel, look at what went wrong. Was it the market fit? The timing? The execution? Each misstep is a golden opportunity to learn and pivot. Remember, every great success story has a chapter of epic fails. Just ask any successful entrepreneur—they’ll tell you. My suggestion, start small and run tests. That's the easiest way to fail small so you don't have to fail big. 

#2 - Assume That It Will Be Harder Than You Think

If starting a business were easy, everyone would do it. But it’s not. It’s like training for a marathon in a snowstorm—tough, exhausting, but incredibly rewarding. You’ll face challenges you never anticipated, from dealing with suppliers who ghost you to navigating the maze of legal paperwork. Picture yourself juggling a dozen flaming torches while riding a unicycle—on a tightrope. That’s what it can feel like. But here’s the thing: the tougher the journey, the sweeter the victory. Every hurdle you overcome builds your resilience and brings you one step closer to your dream. 

What must an entrepreneur assume when starting a business? Expectation vs Reality Graphic

#3 - Assume It Will Take Longer Than You Think

Ah, the timeline myth. You might think you’ll be up and running in six months, but surprise! Everything takes longer than you expect. Product development, market research, building a customer base—it hardly ever goes as planned. Imagine planning a cross-country road trip and expecting to reach your destination in a day, only to find out it’s more like a cross-country trek. Patience, my friend, is your best ally. Set realistic timelines, prepare for delays, and keep pushing forward. Slow and steady wins the race, and when you finally reach your goals, the journey will have been worth it.

#4 - Assume That You Will Need to Wear Many Hats

CEO, marketing guru, customer service rep, janitor—you’ll be all these and more. In the early days, you’re the jack of all trades. It’s a bit like being a superhero with multiple secret identities. One minute you’re strategizing your next big marketing campaign, the next you’re fixing the office printer. Embrace it! The more you know about each aspect of your business, the better equipped you’ll be to lead it. Plus, it makes for some interesting stories to tell at parties. Imagine the look on people's faces when you tell them you spent your morning negotiating a deal and your afternoon cleaning up after a broken coffee machine.


Starting a business is like embarking on an epic adventure—full of twists, turns, and unexpected hurdles. But with the right mindset and a few key assumptions, you’ll be better prepared to tackle whatever comes your way. Stay focused, stay resilient, and most importantly, enjoy the ride. Here’s to your entrepreneurial success!

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