Threads Unraveled: Playbook to Collegiate Entrepreneurship

Why is collegiate merch so expensive?
Why is Collegiate Merchandise So Expensive?
Ever wondered why collegiate merchandise is so pricey? It’s not a scam! Learn how your purchase supports manufacturers, retailers, universities, and more. Plus, find out how Nudge Printing cuts costs by producing and selling garments directly.

Threads Unraveled: Playbook to Collegiate Entrepreneurship

Welcome to the College Apparel Entrepreneurship Blog, your go-to resource for navigating the exciting world of collegiate apparel! Whether you’re a budding entrepreneur looking to break into the industry, a small business owner seeking inspiration, or simply passionate about the blend of school spirit and fashion, this blog is for you.

We cover everything from licensing tips and product design to marketing strategies and the behind-the-scenes stories of what it takes to build a successful college apparel brand. Learn how to connect with alumni and students, craft apparel that resonates, and stand out in a competitive market.

Whether you're just starting out or scaling your business, we’re here to share valuable insights, lessons learned, and inspiration to help you succeed in the world of collegiate apparel. Let’s build something great together!

Featured collection

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Plain green t-shirt with a plain background
Official Michigan State 2025 Homecoming Unisex Adult T-Shirt (Pre-Order)
$22.99
Official Michigan State 2025 Homecoming Unisex Youth T-Shirt (Pre-Order)
$20.99
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MSU Homecoming | Welcome Home Spartans Unisex Adult Black Long Sleeve Shirt (Pre-Order)
$28.99
Official Michigan State 2025 Homecoming Spartans Unisex Adult Full Zip Hoodie
$49.99
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Green hoodie shown from the back on a white background
Official Michigan State 2025 Homecoming Unisex Adult Hoodie (Pre-Order)
$41.99
Official Michigan State 2025 Homecoming Unisex Youth Hoodie (Pre-Order)
$39.99
Official Michigan State 2025 Homecoming Unisex Adult Dad Hat
$25.99
MSU Homecoming | Welcome Home Spartans Unisex Adult Green T-Shirt (Pre-Order)
$22.99
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MSU Homecoming | Welcome Home Spartans Unisex Adult Grey T-Shirt (Pre-Order)
$22.99
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Official Michigan State 2025 Homecoming Unisex Adult Long Sleeve Shirt (Pre-Order)
$28.99
Sale
Green Michigan State Spartan Helmet T-Shirt
Green Michigan State Distressed Spartan Helmet T-Shirt
MSU Spartan Helmet Green T Shirt
$29.99 $24.99 Save 17%
Sale
Michigan State Vintage Kelly Green Charging Sparty T-Shirt
Vintage Michigan State Charging Sparty Kelly Green Shirt
$29.99 $24.99 Save 17%
Sale
Michigan State Tom Izzo T-Shirt
Close up of Michigan State T Shirt with Tom Izzo
MSU Tom Izzo Green T Shirt
$29.99 $24.99 Save 17%
Sale
Michigan State Vintage 1965 Spartan Helmet in Green T-Shirt
Michigan State Green Vintage 1965 Spartan Helmet T-Shirt Close Up
Vintage Michigan State T Shirt with 1965 Spartan Helmet Logo
$29.99 $24.99 Save 17%
Grey Michigan State quarter zip with a green Spartan Helmet logo embroidered on a grey Brooks Brothers sweater
Back view of a male model wearing a grey Brooks Brothers sweater quarter zip.
Michigan State Quarter Zip | Brooks Brothers Spartan Helmet Sweater
$79.99
Michigan State Spartans Gruff Sparty Green Carhartt Sweatshirt on White background
Side view of a Michigan State Gruff Sparty Charhartt Hoodie from Nudge Printing
Michigan State Carhartt Gruff Sparty Midweight Hooded Sweatshirt - Green
$79.99
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